Coming together is a beginning. Keeping together is progress. Working together is success.” - Henry Ford
Spain´s heart and soul can be found in the bars and restaurants where we read take a relaxing coffee and enjoy a caña, chat with our neighbors and raise our glasses with the toast “SALUD!”.
Since the 19th of March, a group of volunteers has generated over 60,000€ of urgent financial support during COVID19 for bars, cafés and restaurants throughout Spain. The Adopta Un Bar initiative started with a group of executives studying an MBA program together. They used teamwork and their individual skills to launch the not-for-profit in just 5 days - website and all. They have since been featured on national news channels. Affordable Mallorca, in support of this noble cause, has become and Ambassador for the program.
This is basically a quick and easy way for bars and restaurants to take pre-orderBys and receive virtual tips (donations).
The platform uses the secure payment platform Stripe and adheres to the European data protection laws. Neither Adopta Un Bar, nor Affordable Mallorca, have access to funds and money accumulates in your Stripe account. Every day, you will get a transfer of your balance, minus -10% of which (1,5%+0.30€ goes to Stripe) and Adopta Un Bar keeps the rest for marketing and website maintenance. The team is volunteer only. You get paid from your Stripe account in 5 to 7 days.
There is a minimum people can buy from your bar - 9€ and tips are an additional option.
The current website is in Spanish, so Affordable Mallorca is gathering from its readers their favourite establishment, so we can hand-hold the bar through the process in either English or Spanish.
Currently, Affordable Mallorca, is gathering from its readers, their favourite establishment to make sure they take advantage of this program. This is the link to nominate: https://bit.ly/AffordableMallorcaNominateYourFavoriteBarCaféRestaurant
Establishments can also register themselves directly using the Adopta Un Bar website.
The first step will be to create an account on the platform. Then you will easily create a “storefront” for business. You can add photos, descriptions and prices. The sooner you get this step done, the faster you can start generating donations. During this process, in the settings section, you will open your Stripe account to receive payment from your store/bar.
Next, the platform helps you with the marketing for your new storefront where you enter information for SEO and all your social media accounts like Facebook, Instagram and Twitter. Some hashtags for the program are #gentecañera and #cañero.
Depending on your current level of comfort with online registration process and whether or not you already have social media accounts, the process is short and sweet. Registration should take less time that it takes to pull a draft beer. By reaching out to your followers you can let people know that as soon as COVID restrictions are lifted, you are open and ready to serve them their orderBy.
Don't Wait and Raise your Glass Today #
Your customers are waiting for the day they can gather at your bar or restaurant and celebrate freedom with you. What if you won't be able to survive? Don´t worry, just let your customers know you are doing the best you can. Adopta Un Bar is a goodwill platform.
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Por Holly Veneman
20 abril, 2020
